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Call Intelligence System

Demo scenario: Acme is a fictional web development and hosting platform — think managed deployment, edge delivery, and CI/CD for modern web teams. Its competitors in this demo are Vercel, AWS Amplify, and Cloudflare Pages. All transcripts and intelligence briefs below are synthetic and generated for illustration purposes only.

Why Build This

What traditional call analytics can't tell you

Gong gives you the talk ratio. Chorus flags the keyword. Neither tells you why the deal stalled — which objection ended the eval, what feature gap cost you the win, or which message lands with a VP Eng versus a CISO. By the time any of that surfaces, the moment has passed.

Traditional Analytics

Talk ratio: 72% rep / 28% prospect
Keywords flagged: pricing, timeline, budget
Stage updated: Discovery → Qualifying
Delivered: next-day dashboard

This Approach

AE skipped economic impact — SPICED discovery gap
No EB access in 3 consecutive calls — deal at risk
Vercel pricing fear is your strongest entry wedge
Delivered: minutes after the call, per stakeholder

Competitive Intelligence · Q1 2026

Interactive CI Presentations

Sales Battlecard

Competitor profiles for Vercel, AWS Amplify, and Cloudflare Pages. Win patterns from Q1 closed deals. Objection handling, training scenarios, and a quick reference table with pricing probes.

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Marketing CI Brief

ICP signals from competitive calls — who's buying and why. Persona messaging playbooks for Eng Manager, VP Eng, and Frontend Lead. Content gap priorities ranked by deal frequency.

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Product Intelligence

Feature gaps surfaced in competitive deals — ranked by deal impact and frequency. Voice of prospect quotes direct from evaluation calls. Prioritization framework for product investment decisions.

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Per-Call Intelligence Briefs

Five Sample Calls · Q1 2026

Discovery Jan 8, 2026

Two Vercel pricing spikes — 140% overage — drove CFO alarm. AE uncovers structural cost problem. Hard Feb deadline. Technical champion identified.

Deal Health: 78/100 · vs Vercel

Champion Building Jan 27, 2026

Infrastructure team preference for Cloudflare Pages creating internal friction. Champion skeptical on Cloudflare maturity — AE needs to convert that doubt into exec alignment.

Deal Health: 75/100 · vs Cloudflare

At Risk Feb 11, 2026

Polar Analytics

Champion couldn't bring to CTO after production incident consumed leadership attention for two weeks. Classic mid-funnel stall. AWS Amplify + Cloudflare circling.

Deal Health: 52/100 · vs Amplify + Cloudflare

Technical Eval Mar 15, 2026

Exceptional SE performance — live Edge Function demo, honest Vercel comparison, security questions answered without deflection. CTO not yet engaged with 10 days to decision.

Deal Health: 78/100 · vs Vercel + Amplify

Closed Won ✓ Mar 28, 2026

Meridian Health Tech

Won deal debrief. Two things decided it: a 5-minute Deploy Preview loop that made the Amplify comparison visceral, and compliance documentation that converted the CISO. The ROI model flipped the CFO conversation — "maintenance cost on Amplify exceeded Acme enterprise pricing." Contains the exact win pattern to replicate against AWS Amplify.

Deal Health: 95/100 · Displaced AWS Amplify

Architecture

How It Works

📞

Sales Call

Any speaker-labeled transcript — Fireflies, Gong, Chorus, Otter, or manual notes

⚡

Deep Call Analysis

MEDDPICC qualification, SPICED discovery scoring, and behavioral dynamics — run in a dedicated subagent per transcript

📋

Intelligence Brief

One structured brief per call — deal health, AE & SE coaching, risk signals, product signals, and competitive context

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Next Actions

Evidence-backed, deal-stage-aware. Ready while the conversation is still fresh — not three days later in a dashboard