Call Intelligence System

Demo scenario: Acme is a fictional web development and hosting platform — think managed deployment, edge delivery, and CI/CD for modern web teams. Its competitors in this demo are Vercel, AWS Amplify, and Cloudflare Pages. All transcripts and intelligence briefs below are synthetic and generated for illustration purposes only.

Why Build This
What traditional call analytics can't tell you

Gong gives you the talk ratio. Chorus flags the keyword. Neither tells you why the deal stalled — which objection ended the eval, what feature gap cost you the win, or which message lands with a VP Eng versus a CISO. By the time any of that surfaces, the moment has passed.

Traditional Analytics
  • Talk ratio: 72% rep / 28% prospect
  • Keywords flagged: pricing, timeline, budget
  • Stage updated: Discovery → Qualifying
  • Delivered: next-day dashboard
This Approach
  • AE skipped economic impact — SPICED discovery gap
  • No EB access in 3 consecutive calls — deal at risk
  • Vercel pricing fear is your strongest entry wedge
  • Delivered: minutes after the call, per stakeholder
Competitive Intelligence · Q1 2026
Interactive CI Presentations
Sales
Sales Battlecard
Competitor profiles for Vercel, AWS Amplify, and Cloudflare Pages. Win patterns from Q1 closed deals. Objection handling, training scenarios, and a quick reference table with pricing probes.
Open Battlecard →
Marketing
Marketing CI Brief
ICP signals from competitive calls — who's buying and why. Persona messaging playbooks for Eng Manager, VP Eng, and Frontend Lead. Content gap priorities ranked by deal frequency.
Open Marketing Brief →
Product
Product Intelligence
Feature gaps surfaced in competitive deals — ranked by deal impact and frequency. Voice of prospect quotes direct from evaluation calls. Prioritization framework for product investment decisions.
Open Product Intelligence →
Per-Call Intelligence Briefs
Five Sample Calls · Q1 2026
Discovery Jan 8, 2026
Zephyr Media
Two Vercel pricing spikes — 140% overage — drove CFO alarm. AE uncovers structural cost problem. Hard Feb deadline. Technical champion identified.
Deal Health: 78/100 · vs Vercel
Champion Building Jan 27, 2026
Ironbridge
Infrastructure team preference for Cloudflare Pages creating internal friction. Champion skeptical on Cloudflare maturity — AE needs to convert that doubt into exec alignment.
Deal Health: 75/100 · vs Cloudflare
At Risk Feb 11, 2026
Polar Analytics
Champion couldn't bring to CTO after production incident consumed leadership attention for two weeks. Classic mid-funnel stall. AWS Amplify + Cloudflare circling.
Deal Health: 52/100 · vs Amplify + Cloudflare
Technical Eval Mar 15, 2026
TechFlow
Exceptional SE performance — live Edge Function demo, honest Vercel comparison, security questions answered without deflection. CTO not yet engaged with 10 days to decision.
Deal Health: 78/100 · vs Vercel + Amplify
Closed Won ✓ Mar 28, 2026
Meridian Health Tech
Won deal debrief. Two things decided it: a 5-minute Deploy Preview loop that made the Amplify comparison visceral, and compliance documentation that converted the CISO. The ROI model flipped the CFO conversation — "maintenance cost on Amplify exceeded Acme enterprise pricing." Contains the exact win pattern to replicate against AWS Amplify.
Deal Health: 95/100 · Displaced AWS Amplify
Architecture
How It Works
📞
Sales Call
Any speaker-labeled transcript — Fireflies, Gong, Chorus, Otter, or manual notes
Deep Call Analysis
MEDDPICC qualification, SPICED discovery scoring, and behavioral dynamics — run in a dedicated subagent per transcript
📋
Intelligence Brief
One structured brief per call — deal health, AE & SE coaching, risk signals, product signals, and competitive context
💡
Next Actions
Evidence-backed, deal-stage-aware. Ready while the conversation is still fresh — not three days later in a dashboard